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Using AdSense themed adâ ™s can really increase your CTR if used properly. Using a combination of colors with your AdSense Ad space, you can change the feel of your web site. If it is almost Independence Day, set up your ads with Independence Day colors like red, white, and blue.

AdSense Themed ads also provide you with the ability to designate a specific ad unit depending on the location of the visitor viewing your site (which will be determined by their IP). For example, if someone from France views your site, you can have your ads set up to use the colors of that country!

You will be able to turn your themed ads on or off at your will, adding flexibility to your campaign!

To configure your AdSense themed ads, log in to your AdSense account. Click on the My Account Tab, and scroll down to your AdSense Ad type setings. Change based on a theme that you have picked and you are all done! You can also turn your themed ads on or off from this same settings page.